营销演讲的典型特征
Typical signals of nervousness Hands in pockets 手放在口袋里
Increased blinking of the eyes 眨眼次数过多;
Failure to make eye contact害怕眼神的接触;
Licking and biting of the lips 舔嘴唇和史嘴唇;
Finger tapping 敲叩手指;
Fast,jerky gestures 手势又急又快;
Cracking voices 粗哑的声音
Increased rate of speech 讲话速度加快;
Clearing of the throat 清嗓子;
Buttocks clamped tightly together 臀部崩得紧紧的;
The way to over come nervousness is breathe in deep and breathe out slowly for some times.
克服紧张的办法是调匀呼吸,深吸气,慢呼出。
Keynote speech
A Keynote speech is to outline the subjects to be addressed by other speakers at an event,and to establish the tone of a meeting or program.
基调发言也称主题演讲,目的就是限定一个集会上其他演讲者演讲的主题,奠定一个会议或活动的基调。基调发言也直接关系到确立大会的感情基调。
Eye contact 眼神交流
Move your eyes slowly from person to person, and pause two or three seconds with each listener;
眼睛慢慢地从一个移动到另一个人,在每一个人身上停留两到三秒钟时间;
Look at people straight or look at the bridge of their n oses or chins;
眼睛直视听众,或看着他们的鼻梁或下巴
Look for the friendlier faces and smile at them one by one, then move on to the more skeptical members and smile at them one by one also;
找到那些看起来比较友善的听众,逐次朝他们微笑;然后目标转向那些有些怀疑的听众,也逐渐朝他们微笑;
Imagine the audience in bathrobes in case you are nervous.
如果你感到紧张,不妨想象听众都穿着浴衣的样子。
How to communicate with the audience 怎样与听众交流
A message worth communicating; 要有值得交流的观点;
Gain the listeners' atention: capture their interest and build their trust; 引起听众的注意:抓住他们的兴趣并赢得信任;
Emphasize understanding; 重视理解;
Obtain their feedback; 获得反馈;
Watch your emotional tone; 注意声调要有感情;
Persuade the audience; 说服听众;
HOW to dress
Dark colored suits or dresses; 穿深色西装; 空朴素的白衬衫或上衣;
Red ties or scarves;戴红色的领带或丝巾;
Black shoes,freshly polished; 穿刚刚擦亮的黑色鞋子;
Very little jewelry -worn discreetly;尽量不戴首饰,要戴的话要非常小心;
Calm,slow gestures and slow movements; 沉着冷静,动作幅度要小;
Shoulders back,chin up. 挺胸抬头。